Every grocery store now has it’s own little gluten-free section, usually coupled with the natural or organic foods aisle. Sometimes the GF area is so small you blink and you miss it, then other times, well, huge. I saw a gluten-free aisle end cap at the local pharmacy that was pretty small, and since it was an end cap, you’d totally have to be searching for it to see it. Here’s the thing, if you run a store or an establishment, get in on the gluten-free band wagon, you’ll make mad money.
Now all of a sudden you think I’m promoting the gluten-free food markup agenda, I am. Why not? if 1 in 133 people has Celiac Disease (like me and my Mom), why wouldn’t you try to capitalize on this? It’s good business sense. My disease can only be maintained buy utilizing a strict gluten-free diet so I need my GF food; companies know this about me. The gluten-free marketing gurus also know that close to 22% of the Canadian population is eating gluten-free for non-medical reasons, so why not get in on that?
So why the almost 2.5% markup on gluten-free food?
Celiacs. We need it. Plain and simple. Well, not that simple. It’s also because of those people who choose to eat gluten-free for non-medical reasons. The ones who think it’s a good idea to be like us Celiacateers. Without gluten-free food Celiacs would be lost. Without gluten-free food Celiacs would just be a bunch of people in the fetal position while at work or at the mall. A population 330,000 Canadians just sitting on the can for half the day.
You could make the claim that being a straight up vegetarian could relieve all this gluten-free nonsense, but I want my bacon (smothered in maple).
The expense of living gluten-free is gigantic, and every time you talk to someone about GF food they always bring up how expensive the food is. We have to accept the truth: being gluten-free equals large grocery bills.
Can you find away around the huge prices attached to gluten-free food? Yes. It really is simple, you just need to eat and buy fresh ingredients. Bananas for breakfast as opposed to cereal. Could you get any more simple than that? Maintaing a gluten-free diet doesn’t have to include manufactured food. Those are all just special foods, like potato chips and chocolate covered pretzels (okay, two of my favourites). Late night snacks could easily be cucumbers or a dope ass fruit salad.
It is nice to see that companies that have always been gluten-free in their processes are now starting to label their foods as such, all while not increasing their price, just taking that extra step to joining the GF parade (and that’s good business).
But really, the price of flour, other than bleached white wheat flour, is astronomical. So when you’re baking or cooking with anything else you’d have to expect a huge price jump. Right?
I have Celiac Disease and in order to maintain my health I have to be on a strict 100% gluten-free diet and the food at the supermarket is a must for me (I don’t eat as much fresh food as I should, I dig my morning cereal and hotdogs).
Man I love hot dogs.