Everywhere you look there are companies, not just food companies, out there trying to create the idea they operate as a industrious family. And, unless you get a chance to visit the factory of business and it’s buildings, no one ever has the opportunity to know this first hand. I had a chance to see this family atmosphere first hand when I visited the Glutenberg Craft Brewery in December of 2016.
Glutenberg and their story isn’t new to how amazing foodstuffs are created; friends wanted to create a new and great tasting gluten-free beer and through dozens of tests and over a year of trial and error they created an award winning gluten-free beer. It’s what has happened in all those years since the creation of ‘the Gutenberg Blonde’ that sets them apart from all the other beer companies: they care.
They care, not just about making a traditional beer taste with all gluten-free ingredients, but making sure that their brand treats its fans, drinkers and supporters like family.
Read the Glutenberg story directly from their site by clicking HERE.
I was able to visit the Glutenberg Craft Brewery in Montreal, Quebec to tour the facility, see the process in which the gluten-free beer was made and sample some of their amazing beer flavours (most of which aren’t available in my home province of Ontario). I didn’t just get to visit Montreal (which I have never done before), I also got to take a train from Toronto to Montreal (something I also haven’t done). The whole day was filled with amazing firsts. And the tip on that iceberg was visiting the Glutenberg Craft Brewery.
While some flavours of beer I sampled didn’t come out as my favourite in the line, there was still a remarkable taste to every one of them, and every one of the gluten-free beers that Glutenberg makes deserves to be tasted and enjoyed. Glutenberg has attempted AND succeeded in doing what they originally set out to do: make a good gluten-free beer. I have had my share of gluten-free beer because I am a diagnosed celiac, some good some bad some terrible, and I can safely say that Glutenberg has their stuff together. All of their hard work has paid off and it reflects in the end product of the gluten-free beer.
What started out as a small company, Glutenberg still maintains that sense of a small company, even as it expands itself past international borders and still considering themselves a craft brewery. When looking at how in the past, traditional craft breweries where the tastes accommodating and manufactured for the area or local towns, Glutenberg is still a craft brewery, manufacturing small batches in MANY different flavours, and while doesn’t just stick to its own area, it is the craft brewery to the world. Their awards prove that.
In January 2016, Glutenberg was just available in Ontario after being available in other provinces and territories in Canada for a number of years. Even being available in almost two dozen states in the United Sates of America. I had e-mailed the company to keep me in the loop as to when I could get some of their beer from my local liquor store. As fate would have it, as a blogger, as King Gluten Free, the Glutenberg Craft Brewery was awesome enough to send me four beers to be sampled. I. Fell. In. Love.
I wasn’t able to spend to much time in Montreal when I went to visit the Glutenberg Craft Brewery. I caught the train early in the morning on a Friday and spent five and a half hours on the train listening to music on my phone, writing Christmas cards and texting my wife. All the while anticipating my first trip to Montreal. After the afternoon spent at the brewery I was back at the train station and on my way home to Toronto via the train. It was a long day, a fruitful day and an exciting day.
I have never hidden the fact about how I feel about food and the connection I have to it as a child and even an adult. Finding a gluten-free alternative to something I had as a child now as an adult diagnosed with celiac, really does take an emotional toll on me. I remember the first time as an adult I found out that Post ‘Fruity Pebbles’ were gluten-free and proceeded to eat them as a diagnosed celiac, and all the memories of Saturday morning cartoons came flooding back to me and I wept as I ate. My spirit was filled with love and joy as I could again eat something that connected me to the past. It’s kind of like smelling something that reminded you of your passed on Grandfather…only this time, it was food.
From it’s inception, Glutenberg has been creating great gluten-free beer…
In January 2016 when the Glutenberg Craft Brewery happily supplied me with a few gluten-free ‘Glutenberg Blondes’ I was once again filled with love and the memories that took place when I was a young man who had no clue what celiac disease was and was still years away from being diagnosed with it (I was diagnosed in 2008), Glutenberg tasted like high school. While some people would say it was either the best or worst time of your life, I was taken back to the times me and my buddies would go to the cottage and drinking barley based beers or the time my little sister and I would sit in the back yard (funny enough at my Grandparent’s) and drink those same barely based beers on what we eventually referred to as ‘Fun Friday’. The Glutenberg Blonde reminded me of a beer I once loved (and could not have because of my diagnosed celiac disease) and triggered something in me that has been undying since that very first sip; my love of the Glutenberg brand.
From it’s inception, Glutenberg has been creating great gluten-free beer and expanding to create new and promising ways to help out the other craft breweries around them that need just that little bit of help. A program where the vats at Oshlag (their own non-gluten-free distillery) can be rented out to other craft breweries and make much bigger batches and maximize Glutenberg’s own competition’s profit margin and creating bigger batches of a different craft beer. Or a program that helps to distribute smaller breweries brands and help get those unknown and unnamed craft brews to those who might never get it, and help out the small guy.
Glutenberg has become the big brother to all the craft breweries it works with. I stood in a room filled with all kinds of other cans and bottles of beer and was taken aback at how Glutenberg is always helping out those who need it. Companies that are looking for that outreached hand to get their name out there. Glutenberg not only treats everyone in their brewery like family, but even their competition gets treated as such; FAMILY.
It’s not everyday you get to sample award winning gluten-free beer with the Chief Operating Officer of a brewery, and aside for great tasting drinks, I was treated to amazing conversation in an environment that made me feel at ease. Glutenberg not only supplies gluten-free beer to celiacs all over it does amazing things locally to recycle beer cans, and consistently sending back the spent grain to the providing farmer once Glutenberg has finished extracting the sugar from it. The farmer can then feed his soils with the spent grain. Glutenberg has different technologies to create gluten-free beer with presses and countless ways to create new and innovate products that are all gluten-free and safe for me… a diagnosed celiac.
As for how ALL the beer I tasted: (click HERE to see what they offer) I loved them all. From the Blonde to the IPA (which is one of the best beers I have ever tasted) to the White and I even got to take a stab at tasting the ASAP gluten-free beer which is only avail be in Quebec at the time of my visit. A gluten-free IPA infused with flavours of Pineapple, Simcoe Hops and Peach. All great all unique. Even tasting a gluten-free beer made with olives and another made WITHOUT maple syrup that tasted like maple syrup. All of the beers that Glutenberg allowed me to taste were just great.
While some flavours of beer I sampled didn’t come out as my favourite in the line, there was still a remarkable taste to every one of them…
It’s not everyday you get to sample award winning gluten-free beer with the Chief Operating Officer of a brewery…
I spent the day travelling to Montreal, Quebec, toured a brewery, sampled gluten-free beer and had great conversations with some amazing people. Glutenberg welcomed me with open arms and if you’re not a fan of gluten-free beer, give Glutenberg a try. And if you’re a fan of drinking beer, give Glutenberg a try.
I thank everyone at the Glutenberg Craft Brewery for taking time out of their day to show me around.
My train ride to and from Toronto, Ontario to Montreal, Quebec was paid for by the friendly people at Glutenberg.